Leadership team

Pete Roberts

Founder, CEO

Sanjay Singh

Co-Founder, CTO

Culture at iRefer

We operate on a remote basis. Located in the USA and the UK.

We’re obsessed with communicating with our customers as well as within our team. We believe in shipping fast, learning and iterating. For us, success is measured by the value we create for you.

We listen to your feedback; it influences everything we create and how we prioritize. Your feedback makes us better.

We believe you should be able to easily discover great brands and products through trusted friend referrals.


Our values

Customers happiness

We take a customer-centric approach to do what’s right for our customers, exceed their expectations and deliver as much value as possible.


To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity.


We believe everything should be made as simple as possible, but not simpler.